Our Story.

Budy was born out of personal health challenges faced by our founder, Leonhard Apel. After multiple lung surgeries, Leonhard realised the importance of peer support in health journeys. Recognising the need for such a platform among a larger population, rather than exclusively for people facing the relatively rare condition he was dealing with at the time, he decided to focus on obesity, a condition affecting over 1 billion people in the world.

Our TEAM.

  • Portrait photo of Leonhard Apel

    Leonhard Apel

    FOUNDER & CEO

    With a degree in Law and a Masters in Entrepreneurship from UCL finishing top student of the year, Leonhard combines the analytical thinking of law and the creative problem-solving aspect of entrepreneurship. His personal medical history has fueled his passion for health and wellness, inspiring him to create a platform that supports people in their journey towards improved health. Leonhard is dedicated to making Budy a place where shared experiences and mutual encouragement foster long-term lifestyle changes.

  • Portrait photo of Louis Lancaster

    Louis Lancaster

    DATA PROTECTION OFFICER

    Louis is a certified Data Protection Officer with extensive experience in ensuring special category data protection compliance and corporate governance. With previous experience at a start-up tech firm, he played a pivotal role in guiding product development while ensuring compliance, and contributing to the company's successful acquisition. As a participant in Budy’s initial trial, Louis has first-hand experience of its benefits and, believing in its mission, subsequently joined Budy to help others on their own unique journeys.

  • Portrait photo of Mar Caceres Munoz

    Mar Caceres Munoz

    TECHNICAL UX DESIGNER

    Having obtained a distinction in both her computer science degree at King's College London, and her human-computer interaction masters at University College London, Mar combines her technical expertise with a user-centred approach to product development using frameworks such as React, HTML, CSS, JavaScript and Bootstrap. Mar is passionate about user inclusivity, and previous roles have enabled her to refine her ability to design accessible solutions with a focus on prioritising user comfort and wellbeing.

Our VALUES.

Build Confidence: Empower individuals to take charge of their health by providing accessible, motivational, and effective solutions.

Understand Your Journey: Recognise that every person’s path to better health is unique , tailoring tools and support to meet individual needs.

Drive Progress: Encourage sustainable, measurable progress by delivering resources and encouragement to help users reach their goals.

Your Success, Our Goal: Celebrate every step of the journey, big or small, and commit to being a trusted partner in achieving healthier, happier lives.